Your CRM can't text on its own. TextUs is the native SMS layer for Salesforce and HubSpot — reach leads where they actually respond, and every reply logs itself to the record.
The Problem
Salesforce and HubSpot track every call, email, and meeting. But the channel your leads actually respond to? Neither CRM does it natively.
Neither Salesforce nor HubSpot includes two-way texting. Your team leaves the CRM to send a text — and the conversation logs nowhere.
Calls go to voicemail. Emails sit for days. The leads you're trying to close are ignoring every channel your CRM actually supports.
Texts sent from personal phones don't log anywhere. No activity history. No workflow trigger. The conversation disappears completely.
Your CRM automations can email, assign, and notify. But they can't text. The most-responded-to channel is missing from every sequence you built.
TextUs adds a native SMS layer directly inside Salesforce and HubSpot. Your reps send texts without leaving the CRM — contacts reply, and every message auto-logs to the contact record. No copy-paste. No personal phones. No data loss.
Salesforce Contact · Active Conversation
Jamie Miller
VP Sales · Acme Corp · Salesforce Contact
3 messages auto-logged to Salesforce · 0 manual steps
Texting in your CRM isn't just for reps. TextUs plugs into HubSpot workflows and Salesforce automations so you can trigger SMS at exactly the right moment — deal stalls, lead assigned, meeting approaching. Set it once.
HubSpot Workflow · Active
Trigger: Deal Stage → Proposal Sent
Action: Send TextUs SMS
"Hey {{first_name}} — quick Q on the proposal…"
Reply logged to CRM record
Auto-logged · 0 manual steps
By CRM
Salesforce
Native SMS integration
Sync every contact, campaign, and message automatically. Texts log to the contact, lead, opportunity, or case record. Reps never leave Salesforce to have a conversation.
HubSpot
Native SMS integration
Automate outreach, log messages, and build workflows with texting inside HubSpot. Trigger SMS from sequences, log replies to the contact timeline, and keep your pipeline moving automatically.
Also integrates with Microsoft Dynamics and Oracle
Outcomes
Texts get read where calls don't get answered. Reach leads on the channel that actually works.
Every text, every reply captures to the CRM automatically. Your team doesn't touch a keyboard to log it.
SMS becomes part of your automated sequences. Trigger texts on deal stage changes, assignment, or time delay.
Prospects who ignored every call and email respond to a text. Different channel, different outcome.
FAQ
No. Salesforce does not include native two-way SMS. TextUs adds a native SMS layer so your team can text contacts directly from within Salesforce, with every message logging automatically to the contact, lead, or opportunity record.
HubSpot does not natively support two-way SMS conversations. TextUs integrates with HubSpot to add send, receive, and auto-log capabilities, plus the ability to trigger SMS inside HubSpot workflows and sequences.
The best setup is your existing CRM — Salesforce or HubSpot — with TextUs as the native SMS layer. TextUs adds full two-way texting, automatic message logging, and workflow triggers without replacing your CRM or changing how your team works.
An SMS CRM integration connects a business texting platform to your CRM so your team can send and receive texts without leaving Salesforce or HubSpot. Every conversation logs automatically to the contact record and can trigger workflows and automations.
TextUs connects to your CRM via a native integration. When a rep sends a text, it logs to the contact record in real time. When the contact replies, the reply logs too. No manual entry, no copy-paste, no data loss.
Ready?
TextUs gets your leads to respond. Book a demo and see it inside your CRM.